Food safety and its origins is a major issue for society, according to more than two-thirds of the respondents in a recent study undertaken in the US.
Concern for the environment is substantially ahead of everything else, except COVID.
Globally, 77% of consumers see food waste as a key challenge.
A recent global research study shows that food safety is a major issue for society. The same amount of respondents believed COVID-19 is a “real threat to mankind.” At the same time, concern for the environment remains strikingly powerful pointing towards a dilemma in the consumers’ minds as they try to balance the critical priorities of human existence through safe food and sustainability of the planet we live on.
The survey has seen a 10% increase in global concern about food safety and future food supplies, now at 40%, compared to 30% from 2019. In addition, more than 50% of consumers not only believe that improving food safety is the responsibility of manufacturers, they see it as the number one issue that companies need to tackle now and in the future. According to this year’s research 2020, health is deeply connected to heightened issues of food safety and hygiene: with two-thirds of consumers saying that being healthy is being safe and 60% of consumers globally saying they worry about the food they buy being hygienic and safe. The demand for green, clean foods grown in Australia and the pristine pacific islands has grown one hundredfold in recent years in particular from the wealthier class in Asia.
The study has undertaken also highlights how food waste is rising up the agenda and this is now seen as a concern by more than three-quarters of respondents. The impact of COVID-19 on supply chains has accelerated awareness of food waste as a pressing issue. There is a likelihood that this sentiment will grow going forward, as the world strives to provide clean food in particular organically produced food to feed its growing population. Consumers cite food waste reduction as both the number one environmental issue they can influence themselves and one of the top three priorities for manufacturers. But confusing labelling is a barrier, particularly in Australia with labelling more than often describing misleading origins and ingredients such as ‘made in Australia but containing foreign overseas ingredients.
Dan Esty, Hillhouse a Professor at Yale University, comments: With a growing global population set to require up to 70% more food by 2050, at a time when biodiversity, climate change and food security are becoming ever more pressing, there is an urgent need for change.
When consumers were asked what is the main concern for them in food or beverage packaging, consumers indicated that food safety from the growing of the food to packaging and its origin was their main concern. At Tahitian Gold you and your family can be safe with the knowledge the Noni you consume is grown and processed in the world’s most environmently safe countries under the strictest organic guidelines of the worlds leading organic registras.
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