Why is organic important, isn’t it just marketing hype?
It can be difficult to explain to people rushing around with a busy life how wonderfully simple life in the South Pacific really can be, how close the past seems some times when we work with traditional plants that have been on these islands as long as Man has lived here. That’s not to say we don’t have the most modern of technologies and everything we need to produce the best quality juice available. But for us organic is more than just a fad or a fashion, it’s what makes sense.
So what is organic? It’s about working with nature, reducing the waste, not using synthetic chemicals on our plants, and over all making sure that our farming methods have the least environmental impact possible. Beyond this it’s important not to add any synthetic chemicals to the juice once it’s been bottled, we go even further, and we add nothing to our noni juice. Nothing to water down its potency or upset the chemical balances. You need to know that the product you are buying is 100% pure noni juice. It’s important to be aware that many companies add other fruit juices such as orange juice to their noni juice, they claim it makes it taste better. We think if you want to mix your noni juice with orange juice that should be your choice. You need to know that you’re getting exactly what it says on the bottle.
But the question still remains, is there anything actually wrong with synthetic chemicals and pesticides? Will your dose of noni juice be any less effective if it comes from a non-organic source? There are arguments on both sides, but for our crop we know what is best. Noni plants thrive in locations were other plants die. They’re ability to gain nutrients from the worst ground means that anything we put on them is going to affect them.
One of the main benefits that come from drinking noni juice are contained in the antioxidants contained in every drop. Studies of organic fruits have shown that organically grown crops have up to 69% more antioxidants than non-organic. This may be due to the reason the plants produce the anti-oxidants themselves. They also need to repair their bodies and by not protecting them with sprays and chemicals to drive back all the pests that may harm them, we force the plants to produce these vital micronutrients. It is reported that organic products may taste better, in some cases last longer, and some crops are helping the environment.
Beyond this growing organically means we work to develop and protect our soils and land. Being on an island means that any chemicals washing off our lands are going straight into the sea, we know that working with nature is far more beneficial all round than trying to fight nature itself.